Independent Lens

Season 10, Episode 11

Episode Title: Adjust You Color: The Truth of Petey Greene

Air Date: 2009-02-03

Overview:

Helvetica is about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.